Our client had a requirement to implement a fit for purpose CRM system as a replacement for the "as is" process. They had previously used spreadsheets to manage account information. Salesforce had been chosen as a centralised database for all account information and activity.
Our client had received negative feedback from customers in relation to the process for booking events through the existing events management system. In response to this feedback a new events managed system, Eventbrite, was researched, selected and implemented to provide an improved customer experience.